When it comes to opening a tanning salon, effective branding is essential. A crucial step in the branding process is to write a mission statement.
A mission statement is a declaration of your business’s purpose and how you plan to achieve it. Your tanning salon mission statement should be clear, concise, and compelling: it should capture the essence of your salon in just a few sentences.
In this guide, we’ll explain how to craft the perfect mission statement for your salon. We’ll also provide some tanning salon mission statement examples to spark your creativity.
What Is a Mission Statement?
A mission statement is a brief declaration of your business’s purpose, values and objectives. As part of your salon’s branding, it’s designed to give potential clients an idea of who you are and what you do.
A good tanning salon mission statement will highlight your unique selling point – what you offer that other tanning salons don’t. By reading your mission statement, readers should understand your brand and the quality of service they can expect.
Why Does a Tanning Salon Need a Mission Statement?
All businesses benefit from having a mission statement. Tanning salon clients will, after all, want to know why they should choose your salon over your competitors.
A strong mission statement will help you to attract new clients and retain existing ones. It should be visible on your socials, brochures and other marketing materials. Publish your mission statement on your website to encourage readers to book online (use tanning salon software to set this up).
Your mission statement will also benefit you and your employees by creating a clear sense of purpose. With everyone in your team working towards the same goal, it’s easier to provide stellar customer service.
What Should a Mission Statement Include?
The best tanning salon mission statements are short, sweet and to the point. Avoid using industry jargon or complicated language: your mission statement should be easy for anyone to understand.
A good tanning salon mission statement should answer the following questions:
- Why did you start your tanning salon?
- What are your beliefs and values?
- Who are your clients?
- What kind of service and experience do you aim to provide?
- How do you stand out from other tanning salons?
- What do your clients like about your business?
This is only a general overview of your business and brand, so keep it simple and inviting. Consider what might appeal to you if you were discovering a business for the first time.
How Long Should a Tanning Salon Mission Statement Be?
Your mission statement should be long enough to give potential clients a good idea of who you are. However, it shouldn’t be so long that it becomes boring or difficult to read.
In general, we recommend keeping your mission statement under 4 sentences long. 100 words is the absolute maximum. If you can’t sum up your business in this space, it’s likely that your statement is too broad. Try distilling your thoughts down to their core message.
How to Write a Good Mission Statement for a Tanning Salon
To write a good mission statement, keep the following tips in mind:
- Be specific. Avoid very general, overdone statements like “we aim to provide the best possible service”
- Be realistic. Don’t make grandiose statements or promises that you can’t keep
- Be unique. Ensure your mission statement stands out from the crowd and is memorable
- Be creative: write from the heart. Avoid using a generic salon mission statement generator, and certainly don’t copy from another business (this could fall under copyright infringement)
- Be personal. Discuss what motivates you
- Be positive. Focus on what you can do, rather than what you can’t
If you need advice or an outside opinion, ask for feedback from family, friends or professional contacts.
Tanning Salon Mission Statement Examples
If you’re stuck for ideas, we’ve put together two examples of good tanning salon mission statements.
At Golden Sun, we strive to provide our clients with a unique and personalised tanning experience. Our goal is to make sure that every client leaves our salon feeling happy, confident and ready to chase their dreams.
Offering a range of memberships tailored to your specific needs, we are dedicated to helping our clients achieve their perfect tan. Our talented team undergo regular training to ensure that they are up to date with the latest trends and techniques.
ABC Tanning Salon was born out of a desire to provide natural, healthy-looking tans to the Townham community. We believe in offering a luxury service at an affordable price, and our team is passionate about making every client feel their best.
Whether you’re after a natural-looking glow or something more dramatic, our mission is to ensure you leave our salon feeling fabulous. We also offer a wide range of related services, including spray tanning and beauty treatments.
Opening a Tanning Salon? Start Your Free ActiveSalon Trial Today
There’s a lot more to success than writing a good tanning salon mission statement. To stand out from your competitors, you’ll need to offer your clients a professional, streamlined service. That’s where ActiveSalon comes in.
ActiveSalon is the UK’s leading salon management software built with tanning salons in mind. Our cloud-based system will help you run your business, manage your clients and track your sales. With features like automated appointment reminders and T-max integration, ActiveSalon has everything you need to kick-start your new venture.
Loukas has been a part of the tanning industry since 2013; what he doesn’t know isn’t worth knowing! As a Director of SolarTrack Systems, his responsibilities don’t just include ActiveSalon, but a variety of different tools and packages.