People can become addicted to tanning for a number of reasons. For some, it’s the endorphins that are released when they tan, which gives them a feeling of euphoria. For others, it’s the fact that they simply enjoy the way they look with a tan. And then there are those who become addicted to the ritual of tanning itself: the feel of the warm sun or sunbed on their skin, the relaxation that comes from lying down and doing nothing for a while. Whatever the reason, addiction to tanning is a real thing, and therefore, reputable tanning salons ensure you’re not over-using their sunbeds in accordance with industry guidelines.