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There are a few reasons why you may be losing your tan quickly. It could be due to your skin type: if you have fair skin then it’s more likely that you’ll sunburn, your skin will peel, and you’ll lose your tan quickly. It could also be due to how often you’re exfoliating: if you’re exfoliating too much then you’ll remove the dead cells that contain the pigment, making your tan fade faster.

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