There are a few possible explanations. In some cultures, tanned skin is seen as a sign of wealth, because only people who can afford to take holidays or spend time outdoors are likely to have it. In other cultures, tan skin may be seen as healthy and attractive because it’s a sign that you’re getting enough vitamin D and are generally healthy. And finally, some people simply prefer the way they look with a bit of colour. There’s no doubt that being tanned is considered attractive by many people around the world, but ultimately, it comes down to taste!